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June 17, 2026

Nutraceuticals World Focus

National Animal Supplement Council Proposes Legislative Framework to Provide Category Transparency, Predictability

NASC’s proposal would establish a statutory category for Animal Health Supplements and confirm they are treated as food under U.S. law.
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Pet Health in Focus

Features

The Pet Health Market: More Humanized Than Ever

As pet owners project their own health concerns onto companion animals, expect to see innovations for longevity, microbiome support, metabolic health, mood/stress, and more.

Exclusives

Quality Breeds Credibility in the Pet Supplements Market

As pet parents pay top dollar for premium products, brands can stand out with quality certifications and endorsement from veterinarians.

Market Updates

iHerb Expands Line of Pet Supplements

The global retailer launched a new house brand, and partnered with several pet care brands to offer products designed to support the health of dogs and cats.

Market Updates

Consumers Strongly Desire Functional Ingredients in Pet Products: ADM Survey

Pet owners in all markets see value in premium nutritional products, and have a strong awareness of the microbiome.

Products & Ingredients

Spirited Paw Launches Calm Supplement for Cats and Dogs

The pet nutraceutical, made by Standard Process, features amino acids, magnesium, botanicals, and more.

Market Updates

Standard Process Launches Mushroom Complex for Cats and Dogs

The supplement combines a mushroom extract blend with bovine colostrum and beta glucans for immune, digestive, and cellular health support.